#YooxLovesTheReef: Beautiful Swimwear Saving the Reef

Posted on Oct 30 2017 - 9:01pm by Ronnie

I love when fashion brands support environmental protection efforts.

That’s why I was excited when one of my fave clothing brands, Yoox, launched a super-cool project to protect the world’s largest coral reef: #YooxLovesTheReef

And I’m all about supporting them, too. 🙂

What’s the “Yoox Loves the Reef” project?

Yoox wants to help save the Great Barrier Reef.

To contribute to the protection, they created an exclusive collection in collaboration with the Australian brand We Are Handsome. The collection was created exclusively to support the Great Barrier Reef Foundation.

Purchase any items from the collection and you will be contributing to protecting and conserving the Great Barrier Reef!

What’s happening to the Great Barrier Reef?

Today’s coral reefs are being destroyed. 🙁

Among those endangered coral reefs is the Great Barrier Reef, the largest living organism in the world.

The Great Barrier Reef is threatened by climate change and other major environmental pressures like decreased water quality from land-based runoff and impact from fishing activities and coastal developments.

In 2016 alone, 67% of corals died in the reef’s worst-hit northern section due to rising water temperatures.

Yoox and the Great Barrier Reef Foundation are trying to protect this reef from further destruction. Part of the proceeds from the collection will go to supporting scientific research and on-ground projects to restore and protect the reef.

A variety of colorful corals from the Great Barrier Reef (Photographer: Toby Hudson)

How can you support #YooxLovesTheReef?

Yoox and We are Handsome have designed a variety of swimwear with a reef-inspired pattern.

Here are my fave pieces:


Take a look at their other pieces to find the right swimming suit for you – and help the reef while you’re at it!

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When it comes to style, Ronnie is all about comfort (plus, she's an original geek... way before it was cool). Ronnie is the type of girl who loves cosplay, wears Pokemon hats and has dyed her hair every color of the rainbow - but she knows how to glam it up for the nights out!

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  • So sad to lose the Barrier Reef 🙁 These are gorgeous costumes going to a great cause x

  • It’s sad to see nature’s wonders crumbling. I try my best to help out as much as I can, using eco-friendly products and reducing waste. I think it’s good that there’s an initiative to help save the Great Barrier Reef.

  • Jhentea Guzman

    Its good to know that theres someone whos doing something to help save the great barrier reef! Im giving you all of my support! -Kelly Reci

  • RebelSweetHrt

    Great initiative by Yoox. I hope more people will become aware of the current environmental issues and take part in saving the environment by doing even the simplest things such as recycling and proper waste segregation.

  • Ugh. It’s so sad to hear that this natural beauty is being destroyed but I am truly NOT surprised at all. We humans tend to always destroy things but the great thing is, we are taking NOTE of said destruction and are now trying to change our ways! I am going to check out YOOX and see if I like anything 🙂

  • Christine Ann Dela Cruz

    Wow!! This is such a great way to save the environment by doing something like this, It’s so sad that today’s coral reef was already destroyed by the climate change. and I really like the variety of swimwear with a reef-inspired pattern. Awesome idea!!

  • Julie Syl

    It is very alarming that year by year, the destruction of coral reefs becomes bigger and bigger. It is for us to help and make every single effort to sustain the life in the sea bed. This is a good idea to spread the awareness to everyone.

  • Rebecca Swenor

    It is an awesome campaign that the Great Barrier Reef Foundation and Yoox are doing to protect the Great Barrier Reef. I would so love to see the reefs some day and I think it is so sad that so much has died. Thanks for sharing the awesome campaign.